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Youthnation building remarkable brands in a youth-driven culture

Britton Matt

©2015

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  • Nhan đề:
    Youthnation building remarkable brands in a youth-driven culture
  • Tác giả: Britton Matt
  • Chủ đề: Young adult consumers; Marketing; Advertising; Target marketing
  • Mô tả: Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth.
  • Nơi xuất bản: Hoboken, New Jersey John Wiley & Sons
  • Năm xuất bản: ©2015
  • Định dạng: xxv, 292 pages illustrations 24 cm..
  • Ngôn ngữ: English
  • Số nhận dạng: ISBN9781118981146
  • Phân loại DDC: 658.8 MAT
  • Nguồn: Bộ sưu tập in

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